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连锁经营管理的的五大雷区要避开!

 文章来源:石顿企管 时间:2019-04-18 10:29 点击:
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     连锁企业如何经营?怎么规划连锁企业的经营战略?经营连锁企业时如何避免踏入雷区?如何创造连锁经营品牌?石顿商学院在校学生如何挣钱的连锁经营专家李老师针对国内的连锁市场进行了详尽的调研,发现,很大一部分连锁品牌的经营状况并不是很乐观,其原因就在于这些连锁企业为了做连锁而做连锁,一没有连锁品牌,二不知道连锁能够给企业的市场营销带来什么,三不知道连锁接下来的路要如何走,这三个问题就像一个魔咒紧紧地束缚住这些连锁企业的脖颈。

企业经营管理培训

连锁企业容易步入的雷区总结为以下五点:

雷区一:期待着将企业运营风险部分转嫁给加盟商

HENDUOLIANSUOPINPAIDEYUNYINGDOUSHIZHIYINGDIANJIASHANGJIAMENGDIANDEYUNYINGMOSHI,BUFENQIYEMANGMUDIRENWEI,TONGGUOLIANSUOJIAMENGDEMOSHIKEYIXUNSUZHAOLANYIDAPIJIAMENGSHANG,XUNSUXINGCHENGGUIMOHUADEZHONGDUANDIANMIAN,ZHEIYANG,JIYOUKENENGSHIXIANXIAOSHOUEDEXUNSUSHANGLIANG,YOUJIDADIZHUANJIALEQIYESHICHANGYUNYINGDEFENGXIAN。QISHIBURAN,XUNSUKAITUOJIAMENGDIANKEYIDAILAIHENDUOBULIYINSU,YISHIQIYEDEHOUDUANGUANLICHENGBENHESHENGCHANTOUZICHENGXIANKUAISUZENGZHANG,YIDANJIAMENGDIANWUFASHIXIANWENDINGJINGYING,HENYOUKENENGHUISHIQIYEBEISHANGCHENZHONGDEBAOFU,YIZHIYUTUOKUAQIYE;ERSHIJIAMENGDIANDEXUNSUSHANGLIANG,BIRANDAOZHIQIYEGUANLINENGLIBUZUHESHICHANGKAITUONENGLIBUZU,JINPINGJIAMENGZHONGDUANDEZIRANDONGXIAOHENYOUKENENGDAOZHIJIAMENGDIANDEYEJISHANGBULAI,ZHEIYANGJIANJIEYINGXIANGDAOQIYEDEZHENGCHANGYUNYING。YINCI,LIANSUOJINGYINGZHUANJIALILAOSHIRENWEI,LIANSUOQIYEZAIZHAOSHANGJIAMENGDETUOZHANJINCHENGZHONG,YIDINGYAOKUAISUQINGCHUDIPINGGUYOUCIDAILAIDESHICHANGFENGXIAN,TONGSHI,JIAQIANGDUIYUJIAMENGSHANGDEGUANLI、PEIXUNHESHICHANGZHIDAOLIDU,BAOZHENGKAIYIGEDIANCHENGGONGYIGEDIAN。

雷区二:战略思路上认为连锁企业未来易于上市融资

在校学生如何挣钱 ZUOQIYEDEMUBIAOCONGLAIBUSHISHANGSHI,DANHENDUOQIYEQUEBAZUOQIYEDEZHONGJIMUBIAOSHEDINGWEISHANGSHI,XIANRAN,ZHEISHIYIGECUOWUDESILU,RUGUOQIYEBUTONGGUOSHANGSHIRONGZIYENENGGOUDEDAOKUAISUDEFAZHANYENENGGOUJIANLIGUIFANDEQIYEZHILIJIAGOU,NEIMEWEIHEYAOSHANGSHINI?BIRUWAHAHA,ZONGQINGHOULAOBANYIJINGHUODEGUODUONIANDEZHONGGUOSHOUFU,ANZHAOWAHAHAQIYEDEGUIMOWANQUANJUBEISHANGSHIDETIAOJIAN,DANWAHAHAQUERENGRANSHIYIGEMINYINGQIYEFEISHANGSHIGONGSI。

    LILAOSHIRENWEIJUEDABUFENLAOBANBAZUOLIANSUOPINPAILIANSUODIANDANGCHENGSHANGSHIDEZHONGYAOHUOZHEHEXINCHOUMA,XIANRANSHIYIGEZHANLVESILUSHANGDECUOWUBIAOXIAN。QISHI,ZHIYAOTATASHISHIDIZUOHAOQIYE,ZHIYAODADAOSHANGSHIRONGZIDETIAOJIAN,DOUKEYIHUODESHANGSHIRONGZIDEJIHUI,BINGFEILIANSUOQIYEZAIZHEIFANGMIANJUBEIXIANTIANYOUSHI。

雷区三:看到行业企业绝大部分连锁经营自己也连锁

很多新投资者在校学生如何挣钱或者新创企业,看到自己所从事的行业企业绝大部分采用连锁运营的模式,就武断地认为自己的企业也应该进行连锁经营,这也是要审时度势认真思考的一个问题。

在校学生如何挣钱 BIRUCANYINQIYE,HENDUORENRENWEICANYINQIYEZHIYAOZUODA,JIUYAOJINXINGLIANSUOYUNYING;BIRUDAZAOQIYE,ZAIKANDAOHAOXIANGNIQUDECHENGGONGHOU,JIUWUDUANDIRENWEIZHIYAOZUODAZAOJIUYAOZUOLIANSUOJINGYING,DENGDENG。SHISHISHANGBINGBUYIDINGSHIZHEIGEDAOLI,YISHOUJILIANSUOQIYEWEILI,ZAIWUNIANQIAN,ZHONGGUOJIHU80%YISHANGDEDIJISHIDOUSHISHOUJILIANSUOQIYE,KERUJIN,SHOUJIYOUDUOSHAOSHITONGGUOSHOUJILIANSUOQIYELAISHIXIANXIAOSHOUDE,SHOUJILIANSUOQIYEHAIYOUJIJIANENGGOUHUFENGHUANYU?YINCI,WOMENRENWEI,SHIFOUCAIQULIANSUOJINGYINGMOSHI,BUZAIYUXINGYEQIYEDEZHENGTIJINGYINGMOSHISHISHENME,ERSHIYAOJIEHEQIYEDEZIYUANQINGKUANG、QIYEDECHANPINTEDIAN、QIYEDEPINPAIZICHANQINGKUANG、QIYEDEGUANLISHUIPINGDENGDENGYINSU,JIEHESHICHANGFAZHANQUSHIHEHUANJING,ZHIDINGHELISHUNYINGXIAOFEIXUQIUDEYOUZHENDUIXINGDEYUNYINGMOSHI,MANGMUDIMOFANGBUKEQU。

雷区四:狭隘的连锁思维束缚连锁品牌的成长

SHANGMIANWOMENTANDAOLIANSUOBUNENGMANGMUDEWENTI,XIAMIANWOMENJIUYAOTANTANGUANGYIDELIANSUODEYIYIHEFAZHANKONGJIAN。XIANJUGELIZI,ZHONGGUOYONGYOUDUOSHAOGEWANDASHANGYEGUANGCHANG,KENENGHENDUORENDOUBUSHITEBIEQINGCHU,DANZHIYAONIZAIGUONEIYIERJICHENGSHI,NIJIUYOUKENENGQUGUOWANDAGUANGCHANG。WOMENBAWANDAGUANGCHANGZHEIZHONGLEIXINGDESHANGYEKUOZHANGYECHENGWEIYIZHONGLINGLEICHUANGXINXINGDELIANSUOJINGYINGMOSHI,QIAQIASHIBUKENENGDEXINGYEHEBUKENENGDEQIYE,CHUANGZAOLEYIZHONGBIAOZHUNHUADESHANGYEMOSHI,YINGHELEYIERXIANCHENGSHIDEHEXINSHANGQUANDEJIANSHE,DAZAOCHULEWANDADUTEDEFANGDICHANPINPAI,YINCI,MOUZHONGCHENGDUSHANG,WANDASHANGYEGUANGCHANGYINGGAISUANZUOSHIYIZHONGCHUANGXINXINGDELIANSUOQIYEPINPAI。

YINCI,WOMENXIWANGQIYEKEYIKAITONGSILU,BUYAOZAIJIANDANDEFUZHIJICHUZHISHANGZUOLIANSUOPINPAI,ERYINGGAIKAIDONGNAOJIN,ZOUCHULIANSUOPINPAIDECHUANGXINZHILU。ZHONGGUOYUNDONGXIUXIANZHUANGBEIQIYEHENDUO,LINING、ANTADENGYINWEIKUCUNJIYADEWENTI,DOUXIANGJICHUXIANLIANSUOJIAMENGDIANKAIDEGUODUOERFENFENCHEDIANGUANDIAN,ERQIPILANGQUEYINWEIZAOZAODIYUJIANDAOLEZHEIZHONGWEIJIDELAILIN,ZAOZAOBUJUDIANZISHANGWUSHICHANG,XINGCHENGLEFUGAIMIANGUANGFANDEDIANZISHANGWULIANSUOYUNYINGMOSHI,YOUXIAODIXIAOHUALEGUOJICHANPIN,BIMIANLESHOUDAOKUCUNJIYADAILAIDEKUNJING。

雷区五:认为连锁加盟店什么都可以卖

  很多企业在开连锁加盟店时,认为既然开了店就要多放货,结果把本应该具有特色的连锁加盟店演变成了小型超市,结果特色被逐渐稀释掉,本来独具特色,如今却“泯然众人矣”。现在我们能够看到很多这样的企业存在于城市的大街小巷,效果都不是特别明显,销售业绩甚至不如普通的小超市,加盟商开了一个加盟店却还不如开一家烟酒店。比如很多具有地方特色的土特产专卖店连锁,比如北大荒绿色生活超市连锁,等等。因此,营销策划专家指出,连锁加盟一定做到有特点、有特色、有卖点、有品牌、专一性。

 石顿商学院秉承“实战、实效、落地”的原则,将先进的管理理论与中国企业的经营管理实践相融合,为企业提供人力资源管理市场营销管理生产管理企业经营管理领导力等方面的企业系统培训服务。
在校学生如何挣钱      本文由石顿商学院(hkgseven.com/add/)整理,欢迎转载,转载请注明出处。

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